기후변화에 대한 심각성 지각과 지각된 정책효능감이 탄소중립 정책지지 및 정책참여의도에 미치는 영향 : 정책리터러시의 매개효과를 중심으로

A Study on the Effect of Perceived Seriousness of Climate Change and Perceived Policy Efficacy on Carbon Neutrality Policy Support and Policy Participation Intention : Focusing on the Mediating Effect of Policy Literacy

초록

This study examined the effect of perceived seriousness of climate change and perceived policy efficacy on carbon neutrality policy support and policy participation intention. It also tested a mediating role of policy literacy(traditional, functional and critical) in these relationships. Results indicated that perceived seriousness of climate change was positively related with the policy support. Perceived seriousness of climate change was also positively related with functional and critical policy literacy. Perceived policy efficacy was positively related with all three dimensions of policy literacy. The critical policy literacy was positively related with policy support, and policy support was positively related with policy participation intention. When testing for a mediating role of each policy literacy among perception variables and policy support, critical literacy showed partially mediating effects with perceived seriousness of climate change and policy support in carbon neutrality. The critical policy literacy fully mediated the effect of perceived policy efficacy on policy support. This study is meaningful in identifying important communication factors that can lead to public support and participation in the newly implemented complex carbon neutrality policy, including scientific and technological information. In the future, these factors can be effectively applied to communication on carbon neutrality policy.

키워드

탄소중립정책정책리터러시기후변화에 대한 심각성 지각지각된 정책효능감정책지지 및 정책참여의도Carbon Neutrality PolicyPolicy LiteracyPerceived Seriousness of Climate ChangePerceived Policy EfficacyPolicy Support and Policy Participation Intention
제목
기후변화에 대한 심각성 지각과 지각된 정책효능감이 탄소중립 정책지지 및 정책참여의도에 미치는 영향 : 정책리터러시의 매개효과를 중심으로
제목 (타언어)
A Study on the Effect of Perceived Seriousness of Climate Change and Perceived Policy Efficacy on Carbon Neutrality Policy Support and Policy Participation Intention : Focusing on the Mediating Effect of Policy Literacy
저자
류쩌하오조영한미정
DOI
10.16914/kjapr.2023.25.1.205
발행일
2023-01
저널명
한국광고홍보학보
25
1
페이지
205 ~ 242