대학생의 SNS 이용 동기가 SNS 중독에 미치는 영향

초록

The present study attempted to identify the SNS use motivations of college students and the influence of the motivations on the SNS addiction. Gender, time spent on SNS and depression were put into the analysis as control variables. The factor analysis identified six use motivations, self-expression, escapism, information seeking, social interaction, self-esteem, and entertainment. The motivation for self expression was the most powerful in the SNS uses of college students. T-test and ANOVA test revealed the differences of use motivations according to the gender and level of depression. Regression analysis showed gender, time spent on SNS, depression, and use motivations predicted the addiction. Use motivation, especially escapism, was identified as the most influential factor for addition.

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