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확진보다 무서운 낙인? 유행시기별 코로나19 보도 헤드라인에 나타난 낙인 양상 분석
- 오준혁;
- 이보윤;
- 최미연;
- 최윤형
초록
According to the Korean Social trends(2020), it was seen that majority of people feared the stigma of getting infected with COVID-19 more than the fear of being infected. This study analyzes the headlines of news reports of major daily newspapers during the first year of outbreak. Results showed that 66.5% of the healines analyzed in this study used expressions associated with stigma, and this pattern appeared around 60% through the entire epidemic period. Most frequently used stigma factors were Peril(53.6%), Labeling(28.9%), Responsibility(16.2%), and Mark(1.3%). In particular, the patterns of stigmatization related to COVID-19 were concentrated on specific groups(e.g., Shincheonji, Itaewon, churches) without considering the contexts such as changes in the overall quarantine policy and government’s messages. Practical and policy implications are discussed.
키워드
- 제목
- 확진보다 무서운 낙인? 유행시기별 코로나19 보도 헤드라인에 나타난 낙인 양상 분석
- 제목 (타언어)
- Stigma Scarier than Infection? Analysis of Stigma Patterns in COVID-19 Headlines by Epidemic Period
- 저자
- 오준혁; 이보윤; 최미연; 최윤형
- 발행일
- 2023-01
- 저널명
- 한국광고홍보학보
- 권
- 25
- 호
- 1
- 페이지
- 45 ~ 85