뉴미디어 환경변화에 따른 애니메이션 콘텐츠 비즈니스 모델

초록

While the animations in Korean terrestrial TV are struggling under 1% ratings, the old business model, which has been focusing on animation character business based upon the popularity from TV broadcasting, is no more effective. This study is on the development of new animation business model in the new media environment, which is a requirement for survival of Korean animation industry. To find out the solution, variety of new business models in music industry are analyzed to understand the industry’s response to the emergence of digital music market as the internet and mobile communication network have become the major distribution channel. Also, the new media content consumer needs and the strategy of new media telecommunication companies are studied and identified. For an business model to sustain in a long term, it is obvious that the business model should satisfy every participants in the industry - media platform companies, content producing companies, and consumers continuously. Especially, it is very critical for the new animation business model to motivate the platform companies to aggressively distribute the Korean animation. and it would be possible by providing the platform an additional revenue. The new animation business model should satisfy four major players of the industry, which are platform, producers, consumers and the related industry, by maximizing the additional ancillary value created by animation content consumption, which is to be shared by the platform companies, content producing companies and the companies in the ancillary value creating industry.

키워드