콘텐츠 생산자 비즈니스 모델 혁신에 관한 시론적 연구

초록

Rapid change of media content industry has facilitated various discussions on the innovation of content business model. This study focuses on the need for business model innovation from the perspective of content producers, which play the key role in media content industry. As the essential ingredients for content producer’s business model innovation, this study suggests that clear definition of content’s target customer together with the tool for increasing the customer involvement which will increase the customer value of content. Also, the content producer should secure the point of contact with target customers without reliance on the decision making of major media platform companies to capture the profit form content distribution. This will help content producer’s independence from the media platform companies in fund raising for content production. This study also proposes the need for index of content evaluation which includes externality value effect created by content. The innovative content business model will improve the profitability of content producers, which is the core condition for healthy development of new smart media ecosystem.

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