은유추출기법을 활용한 온라인 국악공연 콘텐츠 구현 방식 연구

초록

This paper aims to explore implementation that is suitable for the online Korean traditional music performance genre using the Zaltman Metaphor Elicitation Technique (ZMET). The development of the study is as follows. First of all, because online Korean traditional music performances are trending, the necessity of this research became apparent, and the problems were recognized. Second, in order to establish the necessary framework for online Korean traditional music performance, the early aspects of performing arts were examined. Finally, the “mind map” for audience motives was extracted using ZMET, and, based on this, a strategy for implementing online Korean traditional music performance was suggested. Specifically, after researching the motivation of 8 audiences who have been to Korean traditional music performances using ZMET, 7 types of deeper shared mind were classified: splendor, calmness, lively performance atmosphere, transport to and from the concert hall, internal stimulation and vitality, information search and refinement, and memory building. The mind map showed mutual connections. Based on this result, the strategy necessary to implement the online Korean traditional music performance has been confirmed to contain planning music programs and stage design, including audio-visual elements desired by the audience, constructing live broadcast areas and chat rooms where players and audiences can interact, and screen composition and subtitling services to provide systematic and specific information.

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