음악도시 핵심요인이 도시 브랜드개성과 주민 만족도에 미치는 영향: 중국 톈진(天津) 사례를 중심으로

초록

his study aims to investigate the impact of the core elements of music cities on city brand personality and resident satisfaction and to identify effective pathways for the development of music cities, ultimately enhancing urban attractiveness and international competitiveness. Using Tianjin, China, as a case study—a city that emphasizes the development of music culture—this research conducted an online survey of 218 adult residents in Tianjin and employed SPSS 29.0 statistical software to perform t-tests and regression analysis. The findings indicate that, first, the music culture identity and music culture infrastructure of a music city have a significant positive impact on city brand personality and resident satisfaction. This suggests that strengthening the cultural identity and enhancing the music culture infrastructure of music cities can contribute to shaping city brand personality and improving resident satisfaction. Second, among the dimensions of city brand personality, 'competence' and 'Joyfulness' are identified as critical factors influencing resident satisfaction. The final conclusion is that Tianjin's music city should focus on areas that effectively reflect 'competence' and 'Joyfulness' and further strengthen its music culture identity and infrastructure. This will provide valuable support for the development of Tianjin's music city. The present study may serve as a valuable resource providing practical insights for scholars in the field of cultural cities, urban planners, and city brand management experts.

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