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자료 필터
자료유형
발행연도
2007 ~ 2025
2007 2025
키워드
언어
전체 63건 중 51번부터 60번까지의 결과를 표시합니다.
2014
Article
Cultivating the “Violent America” in the Minds of Koreans :,The Potential Effects of American Television Shows on Korean College Students’ Crime Estimates in the U.S.
- 이형석 ;
- 박진성
- 2014-10
- Korean Journal of Journalism & Communication Studies
- 한국언론학회
Article
A Consumer Dilemma: Privacy Concerns and Use of Personalized Advertising among U.S. College Students
- 김정아 ;
- 이천식 ;
- 이형석
- 2014-02
- 광고학연구
- 한국광고학회
Article
Understanding consumers' creating behaviour in social media: An application of uses and gratifications and the theory of reasoned action
- Ham, Chang-Dae ;
- Lee, Joonghwa ;
- Lee, Hyung-Seok
- 2014-00
- International Journal of Internet Marketing and Advertising
- Inderscience Publishers
2013
Article
Predicting and Understanding Undergraduate Students' Intentions to Gamble in a Casino Using an Extended Model of the Theory of Reasoned Action and the Theory of Planned Behavior
- 2013-06
- Journal of Gambling Studies
- SPRINGER
2012
Article
Sporting event personality: Scale development and sponsorship implications
- Lee, H.-S. ;
- Cho, C.-H.
- 2012-10
- International Journal of Sports Marketing and Sponsorship
- International Marketing Reports
Article
Cultural orientation and the persuasive effects of fear appeals: The case of anti-smoking public service announcements
- Lee, Hyung-Seok ;
- Park, Jin Seong
- 2012-05
- Journal of Medical Marketing
- Henry Stewart Publications