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자료 필터
자료유형
발행연도
2015 ~ 2025
2015 2025
키워드
언어
전체 14건 중 1번부터 10번까지의 결과를 표시합니다.
2025
Article
The effectiveness of corporate privacy responsibility and customer education on consumer responses in the digital era
- Kang, Leewon ;
- Yhee, Yerin ;
- Li, Lin ;
- Lee, Seung Yun ;
- Koo, Jakeun
- 2025-11
- International Journal of Contemporary Hospitality Management
- EMERALD GROUP PUBLISHING LTD
2024
Article
Economic impacts of digital home-sharing platform: Creative destruction in the hospitality industry
- Um, Taehyee ;
- Lee, Yejin ;
- Koo, Jakeun
- 2024-05
- Tourism Economics
- SAGE PUBLICATIONS LTD
2023
Article
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)
- Koo, Jakeun ;
- Heo, Jun
- 2023-03
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2022
Article
Mega versus local event sponsorships
- Koo, Jakeun ;
- Fink, Janet S. ;
- Lee, Younghan
- 2022-07
- Marketing Intelligence and Planning
- Emerald Group Publishing Ltd.
Article
Antecedents of the Attitude toward the Athlete Celebrities’ Human Brand Extensions
- 2022-04
- International Journal of Sports Marketing and Sponsorship
- International Marketing Reports
2021
Article
Understanding consumer attitudes in cause-brand alliances in sports: The role of sport entity attitudes
- Joo, Soyoung ;
- Koo, Jakeun ;
- Nichols, Bridget Satinover
- 2021-06
- International Journal of Sports Marketing and Sponsorship
- International Marketing Reports
2019
Article
Sport volunteer service performance, image formation, and service encounters
- Lee, Younghan ;
- Kim, Mi-Lyang ;
- Koo, Jakeun ;
- Won, Hyung-Joong
- 2019-05
- International Journal of Sports Marketing and Sponsorship
- International Marketing Reports
Article
Sponsor-event congruence effects: The moderating role of sport involvement and mediating role of sponsor attitudes
- Koo, Jakeun ;
- Lee, Younghan
- 2019-04
- Sport Management Review
- Sport Management Association of Australia & New Zealand
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