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현효원
Hyun, Hyowon
ERICA 커뮤니케이션&컬처대학
ERICA 문화콘텐츠학과
연구분야
- Retail&Service,
- 유통&서비스
자료 필터
자료유형
발행연도
2017 ~ 2026
2017 2026
키워드
언어
전체 39건 중 1번부터 10번까지의 결과를 표시합니다.
2026
Article
Reshaping luxury offline: How experiential dimensions in brand-led leisure spaces drive consumer preference and premium willingness
- Miao, Jiawei ;
- Lee, Jung Ick ;
- Hyun, Hyowon
- 2026-08
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Article
After the stars fade: hospitality design, memory formation, and behavioral intentions in glamping tourism
- 2026-03
- Journal of Travel and Tourism Marketing
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2025
Article
Retailing education as panaceas: Exploring the effects of knowledge transfer on organizational and employee outcomes
- Hyun, Hyowon ;
- Yoo, Weon Sang ;
- Chen, Yuhsuan
- 2025-05
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Article
Why do consumers continue with e-grocery shopping? The role of motivations and environmental concerns in shaping behaviour
- Hyun, Hyowon ;
- Park, Jungkun ;
- Ahn, Suhyoung
- 2025-02
- International Journal of Retail and Distribution Management
- EMERALD GROUP PUBLISHING LTD
2024
Article
How luxury brands build customer-based brand equity through phygital experience
- Hyun, Hyowon ;
- Park, Jungkun ;
- Hawkins, Matthew A. ;
- Kim, Dongyoup
- 2024-11
- Journal of Strategic Marketing
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Enhancing brand equity through multidimensional brand authenticity in the fashion retailing
- Hyun, Hyowon ;
- Park, JungKun ;
- Hong, Eunpyo
- 2024-05
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Article
사회복지기관 영역에서 브랜드의 역할에 관한 연구: 브랜드이미지와 브랜드인지도를 중심으로
- 현효원 ;
- 박정근 ;
- 예정연 ;
- 염지환
- 2024-02
- 마케팅연구
- 한국마케팅학회
Article
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
- Hyun, Hyowon ;
- Ahn, Jiseon ;
- Hong, Eunpyo ;
- Park, Jungkun
- 2024-01
- Journal of Travel and Tourism Marketing
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2023
Article
New generation commerce: The rise of live commerce (L-commerce)
- Yun, Jeewoo ;
- Lee, Don ;
- Cottingham, Michael ;
- Hyun, Hyowon
- 2023-09
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Article
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
- Park, JungKun ;
- Hong, EunPyo ;
- Ahn, Jiseon ;
- Hyun, Hyowon
- 2023-07
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
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